Privacy Policy
1. Introduction
CloudHop Travel ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit cloudhop.travel (the "Site") and use our flight comparison services.
By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access the Site.
This Privacy Policy applies to all visitors of cloudhop.travel, regardless of location. Where applicable, we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
2.1 Information You Provide Directly
CloudHop Travel is a comparison tool and does not require you to create an account or provide personal information to use our core flight search features. However, we may collect personal information if you:
- Contact us via our contact form (name, email address, message content)
- Subscribe to any future newsletter or notification service
- Communicate with us by email or other means
2.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically by our servers and third-party services, including:
- Log data: your IP address, browser type and version, operating system, the pages of our Site you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data
- Device information: information about the device you use to access the Site, including hardware model, operating system, and browser type
- Usage data: information about how you interact with the Site, including search queries entered (from airport, to airport, dates, passenger count), filters applied, and results clicked
- Referral data: the webpage that referred you to our Site, if applicable
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Site and retain certain information. Cookies are small data files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent; however, if you do not accept cookies, some portions of the Site may not function correctly.
We use the following types of cookies:
- Essential cookies: necessary for the Site to function and cannot be switched off. They are usually set in response to actions you take, such as setting your date range or passenger count.
- Analytics cookies: help us understand how visitors interact with the Site by collecting and reporting information anonymously.
- Advertising cookies: used by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. See Section 5 for full details.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and our services
- To personalise your experience and remember your search preferences
- To monitor and analyse usage trends and activity on the Site
- To detect, prevent, and address technical issues, fraud, or security incidents
- To respond to enquiries and provide customer support
- To send transactional or service communications (where you have provided contact details)
- To comply with our legal obligations
- To serve relevant advertisements through third-party advertising networks (see Section 5)
We will never sell your personal information to third parties, nor use it for purposes incompatible with those described in this policy without first obtaining your consent.
4. Legal Basis for Processing (UK GDPR)
Where we process personal data of users in the UK or European Economic Area, we do so under the following legal bases:
- Legitimate interests: operating and improving our Site, preventing fraud, and enabling third-party advertising that funds the free service we provide
- Consent: where you have given explicit consent (for example, subscribing to marketing communications or accepting non-essential cookies)
- Legal obligation: where we are required to process data to comply with applicable law
- Contract performance: where processing is necessary to fulfil a contract you have entered into with us
5. Third-Party Advertising — Google AdSense
CloudHop Travel uses Google AdSense to display advertisements on our Site. Google AdSense is an advertising service provided by Google LLC. Google uses cookies to serve ads based on a user's prior visits to our Site and other sites on the internet.
Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the internet. Users may opt out of personalised advertising by visiting Google's Ads Settings.
Specifically regarding Google AdSense:
- Google may use the DoubleClick cookie to serve ads across the web and track conversions
- Third-party vendors, including Google, use cookies to serve ads based on prior visits to our Site
- Google's advertising requirements are summarised in the Google Advertising Principles
- We have implemented Google AdSense in compliance with applicable data protection law
You can also opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page or the Your Online Choices tool (for UK/EU users).
We also participate in affiliate and referral programmes. When you click a "Book" link on our Site, we may receive a referral commission from our booking partners (such as Skyscanner). This does not affect the price you pay and does not require the sharing of personally identifiable information.
6. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
- Service providers: trusted third-party companies that assist us in operating our Site and providing services (such as hosting, analytics, and advertising), subject to strict confidentiality agreements
- Legal requirements: if required to do so by law, or in response to a valid legal request by public authorities (e.g. a court or government agency)
- Business transfers: in the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction
- Protection of rights: to protect and defend the rights or property of CloudHop Travel, or the safety of our users or the public
Our third-party service providers include:
- Firebase (Google LLC) — website hosting and infrastructure
- Google AdSense (Google LLC) — display advertising
- Skyscanner — flight booking referrals
- Google Fonts — web font delivery
7. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Automatically collected usage data is typically retained for up to 26 months in analytics systems, after which it is anonymised or deleted. Contact form submissions are retained for up to 12 months.
8. Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of access: you can request a copy of the personal data we hold about you
- Right to rectification: you can ask us to correct inaccurate or incomplete data
- Right to erasure: you can request that we delete your personal data in certain circumstances
- Right to restriction: you can ask us to restrict processing of your data in certain circumstances
- Right to data portability: you can request a copy of your data in a machine-readable format
- Right to object: you can object to processing based on legitimate interests, including profiling for direct marketing
- Rights related to automated decision-making: we do not carry out solely automated decision-making that has legal or similarly significant effects on you
To exercise any of these rights, please contact us at the details provided in Section 11. We will respond to your request within 30 days. You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO).
9. Children's Privacy
CloudHop Travel is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to remove that information and terminate the child's use of our service.
10. External Links
Our Site contains links to third-party websites, including airline booking platforms and Skyscanner. Once you leave our Site, we have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites. We strongly advise you to review the privacy policy of every site you visit.
11. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a complaint about how we handle your personal information, please contact us:
- Website: cloudhop.travel/contact
We aim to respond to all privacy-related enquiries within 30 days.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes are effective immediately upon posting.